Qualification Scripts

Voicemail Script

Hey [TITLE & LAST NAME], this is [YOUR NAME] from 5Talents Media & Design. Just saw your info come through our system. Just wanted to touch base and ask a couple of questions really quick. Should only take about 5-10 minutes.

I will try you again a little later but feel free to call us back at (937) 930-3960.

Opening Statement

Hey, this is [YOUR NAME] with 5Talents Media & Design. I just saw your information come through from the form you filled out. Did I catch you at a bad time?

---WAIT FOR RESPONSE---

>>> Rapport <<<

Oh great! Hey listen so calling to ask a couple of quick questions about your church and see if we can help in any way...this should only take about two 2 minutes. Is that okay?---WAIT FOR RESPONSE---

>>> Frame <<<

Great! So I’d really like to get you as much help as I possibly can in the short amount of time we have set aside here and in order to do so, what I’ve really found to work best is just getting a quick idea of where you’re at, your goals, and where you need the most help right now. 

Based on that we can schedule a time set aside to talk to one of our church growth specialists about how we are helping our clients grow their social media following and getting more visitors to their church. Sound good? 

>>> Discovery <<<

Cool! So just a couple of questions....

1.🟢 Are you the pastor of your church?

2. 🟢 Are you guys using social media right now?

3.🟢 So what's your biggest challenge right now?

4.🟢 Okay, cool...and what are your goals for church growth in let’s say, the next 6 months?

5.🟢 Gotcha, so what are you doing towards reaching that goal?  

6.🟢 Are you seeing any success with it?

Qualification & Scheduling

*Qualify using the Qualifying Questions below:

🟢 Ok gotcha. So have you ever had a professional team handle your social media ministry?

If NO

-"Okay, so we’ve found that the best way to grow your social media following and to position your church as the place to be is with professional and consistent content. Usually volunteers or part-time staffers don’t have the expertise to do that for you. Would you ever consider outsourcing that job?"

If YES

-"Okay, great! What type of monthly budget do you have or are you willing to create for social media systems to grow your church?"

If under $700 per month

"Gotcha, so most growing churches are spending anywhere from about $700 to $2,500 per month on professional social media management and other proven strategies to grow their church. It’s just what it takes these days to keep up with this digital tech society. Is investing in your social media something you are open minded to?”

If $700 per month or more

"Ok perfect, so you’re right in the ballpark of what most thriving churches are doing these days. Most successful churches are spending anywhere from about $700 to $2,500 per month in this area and it sounds like you understand that.

******We don't move on here until...

We understand the full context of the situation and their problem Why that problem is a problem (impact and implications) We have their goalsWe know their plans to hit that goalKnow their timeline

At that point, you move on and book the call. The above first part should take 5-10 minutes tops. ******

>>> Transition <<<

So look - We've worked with similar churches before and I think there's a handful of things that you can improve here. So the next step is to schedule a call with one of our church growth specialists that is going to dive more in depth about your church's needs and basically come up with a game plan.

---WAIT FOR RESPONSE---

So what timezone are you in?

---WAIT FOR RESPONSE---

Okay cool, I have our calendar open now… what's best for you mornings or afternoons?

[Lock in consult… ]

Okay great! That's all the questions I have, and I have you booked for [DATE AND TIME]

I am going to pass this information to our team.

They are going to send a couple of reminders before the meeting so be on the lookout for that. Oh and aside from a family emergency, do you mind letting us know if for whatever reason you won't be able to make the meeting? [WAIT FOR RESPONSE]

Thank you! I hope you have a great day!

Closing Statement

Thank you again [LEAD NAME] for taking the time to answer our questions.


We look forward to speaking with you on [INSERT DAY AND TIME].


Do you have any additional questions for me?


-- Answer then end the call --


Great! Thank you for your time, [LEAD NAME].


Have a nice day!

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